This week in The New Yorker, Michael Schulman writes about the Whatnot Workshop, a kiosk at F.A.O. Schwarz where shoppers can design their own Muppets. (Schulman accompanied Jason Segel, the actor who co-wrote and stars in the new Muppet movie and who opted to design his creation in Schulman’s likeness.) But don’t fret if you’re far from Fifth Avenue; thanks to Muppet Mail, an app created by Disney, users can design Muppet versions of themselves and their friends to share via electronic greeting cards or on Facebook. Occasions include birthday, friendship, retirement, and love—which is what Segel says the effort to revive the Muppet franchise was all about. Read more at newyorker.com…
No Strings Attached
Published by Sally
I’m the deputy managing editor at strategy + business, a freelance editor at Belt, and the former web manager at The New Yorker. My writing and editing also has appeared in The New York Times, The Independent, the Observer, the Rumpus, the Cleveland Clinic Press, and Northern Ohio Live. Additionally, I was a founding team member of Maven, a healthcare app for women. I live in Brooklyn with my husband, the musician and writer Mike Errico, and our daughter. Follow me @sally_errico. View more posts